Name: Tim Ottens

Group: rmc205a1 

There are a couple of terms that explain what a weblog is. Two of those are, online diary and a form of lightweight publishing. In general a weblog is a website where people can talk about a particular subject. The first one, online diary, is the most common among ordinary people. They use the weblog for their own personal subject. The second one is most common for company’s. They use the weblog as a marketing tool. 

The first weblog is put online in 1997 by HTML experts. The weblogs where only for personal use. But in the year of 1999 the first weblogs where created for ordinary people to start there own weblogs. Weblogs are existing for 14 years know. In this period there has been a big break true and nowadays a lot of people are using these personal websites to put on their story or information about a particular subject.  

After the beginning of weblogs, more and more company’s realised that a weblog can be used for external communication. With a weblog its very easy for a company to communicate with a lot of people about their product. A weblog is also a great marketing tool to get in touch with the ideas of the customers. Nowadays there are a lot of people with internet and that also means there are a lot of people to reach out to with a weblog. An example for the use of a weblog within a company is that sefferal employees are chosen to start a weblog. Each employee starts a weblog for a specific product and they fill it with news, updates and related sites. So a weblog has a big range and besides that, it is very cheap which also means small risks. These are the advantages of a weblog. 

But a weblog also has disadvantages. The danger with weblogs is that it has to stay personal and also up to date. If a weblog is not up to date, people are going to lose their interest and if a weblog is not personal anymore people will see the weblog more as a commercial. Besides keeping the weblog personal, its also a big step for a company to give an employee the freedom to speak in the name of the company.  

As you can read above, a weblog is a very simple but effective way of communication with customers. Although weblogs are a simple marketing tool its important to know how to use it. Because its cheap to get it doesn’t mean its also simple to use. When you want to use it you have to have a simple and effective idea of how to use it. No, I believe it is necessary to improve the introduction and remove the spelling and grammar faults.               

Appendix 3B – Weblog article peer review formWeblog Article Peer Review Form B – Second Review

Writer’s Name: Tim Ottens

Assessor’s name:  AnneliesDate

Rating Scale: 1 = Yes 2 = Somewhat 3 = NoR

ate the article by giving a 1, 2 or 3 for each question. Read the article once to geta general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1__

2. Is the title original and appropriate? _1__

3. Is the introduction complete? _2__

4. Is the body of your article complete? _1__

5. Is the conclusion well-developed? __2__

6. Is the article well-organized overall? __1__

7. Is the article easy to understand? _1__

8. Is the article interesting to read? _1__

9. Has any plagiarised material been removed? _3___

Do you feel that the writer has improved the article? Why or why not? Be specific. Yes, he changed the title and made the article more complete. _______________________________________________________________________________________________________________________________________________________________Has Has the writer changed the article adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specificallywhether you think they are an improvement._The title is much better. Not as boring as it was. And he made the article more complete, it is a better story now. _____________________________________

Are you happy to have this article on your weblog? Why or why not? Be specific

Yes, it is an interesting subject that is good with the rest of the weblog.

Give the writer this completed form.  

Version 1 

Name: T. Ottens

Class: RMC205A1 

There are a couple of terms that explain what a weblog is. Two of those are an online diary and a form of lightweight publishing. The first one, online diary, is most common among ordinary people. The second one, lightweight publishing, is most common used by company’s.  

The first weblog is put online in 1997 by HTML experts who made their own weblogs. But in the year of 1999 the first weblogs where created for ordinary people to start there own weblogs. Weblogs are existing for 14 years know. In this period there has been a big break true and nowadays a lot of people are using these personal websites to put on there story of life or information.  

True out the years, more and more company’s realised that a weblog can be used for external communication. With a weblog its very easy for a company to communicate with a lot of people about their product, as well as getting in touch with the ideas of the customers about their product. Nowadays there are a lot of people with internet so there are a lot of people to reach out to with a weblog. An example for the use of a weblog within a company is that sefferal employees are chosen to start a weblog for a specific product and they fill the weblog with news, updates and related sites. So a weblog has a big range and besides, it is very cheap which also means small risks.  

But, there is always a but, a weblog also has disadvantages. The danger with using weblogs is that it has to stay personal and also up to date. If a weblog is not up to date, people are going to lose there interest and if a weblog is not personal anymore people will see the weblog more as an commercial. Besides keeping the weblog personal, its also a big step for a company to give an employee the freedom to speak in the name of the company.  

As you can read above a weblog is a very simple but effective way of communication with customers. Although weblogs are a simple marketing tool its important to know how to use it. Because its cheap to get it doesn’t mean its also simple to use. When you want to use it you have to have a simple and effective idea of how to use it.

Appendix 3A – Weblog article peer review formWeblog Article Peer Review Form A – First Review

Writer’s Name: Tim Ottens

Assessor’s name:   Annelies Visser________________

Date __________07 January 2008_____________________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = NoRate the article by giving a 1, 2 or 3 for each question. Read the article once to geta general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1___

2. Is the title original and appropriate? _2___

3. Is the introduction complete? _2___

4. Is the body of the article complete? _1___

5. Is the conclusion well-developed? _1___

6. Is the article well-organized overall? _2___

7. Is the article easy to understand? _1___

8. Is the article interesting to read? _2___

9. Has the writer plagiarised material? _3___

Finally, read the article a third time and check it for spelling, grammar andpunctuation. Mark any corrections on the article itself then complete the rest ofthe form.

Name three things you like about the article.

The article is easy to understand___________________________________________

It informs you about the history of weblogs ________________________________

They make clear what the use of weblogs is___________________________________ 

Name three things the writer should improve.

The introduction could be more general_____________________________________

Name more advantages __________________________________________________

Check on grammar and spelling ____________________________________________ 

What is the gist of the article?

They explain what a weblog is and what the advantages are._________________________________________

Do you think this article is good enough to pass the course? Explain your answer.

No, I believe it is necessary to improve the introduction and remove the spelling and grammar faults. __________________________________________________________________________________________________________________________________________Give the writer this completed form and the article with corrections. 

Name: Sofie Colmbijn

CV205a1 

Versie 2 

Every focus group is different and you can find them at a lot of different places. Therefore all the strategies and marketing tools are different for each focus group, advertisement and commercial, narrowcasting can be applied for any focus group at any place. Narrowcasting already exists for a few years, but became more a hype during the introduction of the plasma screens. Therefore narrowcasting can be applied anywhere and a company can reach the consumers at a lot of places. 

Narrowcasting knows a lot of other names, like digital in-store merchandising, electronic display networks, flash displays, digital media networks and electronic point of communication. All these names say the same: approaching the target group due to audiovisual displays at a particular place and time. Narrowcasting is mostly used on the Internet, but commercials in shops are also narrowcasting. Even as presentation screens in the busses, trains and trams that show news and commercial messages. Narrowcasting is mostly used on places where people are waiting, like elevators, tank stations and waiting rooms. 

Interactive narrowcasting is a new way of narrowcasting. With this way of narrowcasting the customer is active in getting the information; the use of a touch screen is common. The customer can choose what kind of information they want to get. 

Narrowcasting is a good marketing tool, which can be used any time, any place. It is within reach for anyone, therefore it makes narrowcasting  a good marketing tool.
O’Neill can make use of narrowcasting in the O’Neill shops or events. For example they can show O’Neill TV or there summer collection before the release of it. With the narrowcasting the consumer can already get familiar with the collection.   

A Burger King billboard in the newest Tomb Raider game? Everything is possible in 2007!

What is in game advertising? A new and upcoming manner to place adverts in computer games. Microsoft, Burger King, Axe, you name it. A lot of big brands invested the past years in in game advertisement. They see it as a ideal way to reach the male 18-34 demographic.

But is in game advertisement really a new way of advertisement? Not really, because
the first example was seen in 1978 computer game Adventureland. It was a simple advertisement of the forthcoming game Pirateland. The first example of third party in game advertising in the early 90’s, it was in the game Zool. The lollypopbrand Chupa Chups was the main subject in the game. There are Chupa Chups lollypops everywhere in the game and every level is set in a sweet world. Another game that used in game advertisement in a early stadium was the FIFA international soccer series. There are billboard adverts placed next to the soccer field from Adidas and EA Sports (the company that produced the game).

Back to 2007. The computer game industry is depended to in game advertisement and in game product placement. Advertisement in a computer game could bring an extra $1 to $2 profit per game, what is a good increase over the current $6 profit per sold computer game. For example: the latest Grand Theft Auto game was a bigger financial hit compared to the movie Titanic. Producing computer games is really big money these days. The expected in game advert investments for 2010 are $1.8 billion!

But what are the reasons for the big brands to invest in in game advertising? It’s ideal to reach the target groups that can’t be reached trough the “traditional” channels. Gamers are always very concentrated while playing the computer games. So it’s normally very effective to place a billboard in the background of a shooting game. Computer games are expensive, so people will play it more then once. So the advertorial will cross their minds very often while playing the game time to time, but the advertiser pays only once for the advertorial placement in the game. Huge profit indeed!

But is everybody happy with these developments? Not really. A lot of the core computer game players see in game advertisement as spyware. They think that adverts don’t fit in a computer game. They want the game in a appropriate atmosphere, for example: a WO II game with Microsoft advertisement in the background. Not really a historical environment. But in game advertisement designed with a little bit more care could make more credit by the core gamers. But to bad for them, they have to get used to it.

In game advertising.

Annelies V.Group cv205A

October 24 2007  

Version 2:

Use event marketing for a success!  

Everything has to be organized. And there are many ways to do this. For every purpose exists a different strategy. Also for the organization of an event. We call this event marketing.To organize an event you have to think of many different things and a lot of details. Therefore people developed a plan so everyone can do this step by step. 

People have a lot of different reason to organize an event, every event has its own goal.O’Neill has many events that they work with. They use these events for the promotion of their brand. So the most important part of their strategy is to let everyone know that the event is sponsored or organized by O’Neill. The way they can achieve this is with the support of a lot of advertising.The reason they use events for promotion is to let their consumers relate their brand to the feeling they had on the event. And that feeling should be happy, cool, nice and relaxed. 

There are a lot of resolution to improve your sponsorship and make sure that it works. The first resolution is to be different. People don’t look for the same things, they want to see and learn. Every experience has to be new and exciting. When an event is the same as the last one people won’t go there anymore.The second resolution is more with less. You should try to be different but it shouldn’t be too overwhelming. The visitors should get the time to absorb the information and remember what they have seen. When there are too many aspects they get distracted and don’t take anything in. Maybe even get a little bit irritated because they can’t relax.The third resolution is going bigger. You should find the right balance between expanding your event and keeping it intimate. You should try to impress your audience but don’t drive them crazy. 

O’Neill tries to achieve all these improvements by organizing new surfclinics for young kids. They don’t focus on surfing only, this is their going bigger part. They expand with other sports like beachvolleybal, mountain bike and capoeira. With this strategy they try to connect the people who are not really into surfing and snow sports to the brand O’Neill. They show them that the products from O’Neill are usable for many other sports and activities. 

In general there are a lot of reason to organize an event. But when you have a good organized plan it has a big chance to be a success. At the end it is very useful to evaluate your event, to look back at your results. You will always discover points to improve.   (454 words)

sources:
http://www.caenco.nl/hoe.html#stap1

Name: Marieke van den Heuvel

Viral marketing is a sort of brother from word-of-mouth spreading. The only difference is that viral marketing needs the internet to spread the message. As we know through internet we can spread internationally faster then the original form of word-of-mouth spreading. Obviously a lot of company’s use Viral Marketing because of this reason. For example hotmail.com. They give away free e-mail addresses and attach a simple tag at the bottom of every free messages sent out which says “Get your private, free e-mail at www.hotmail.com” Hotmail has done their work while the people send e-mails to their own network. People who get the messages, sign up and they spread it wider to their own friends.In a short time hotmail.com, was the most popular and fast growing free e-mail website in the world. At the moment I don’t know a single person in my own network who doesn’t use a hotmail account. 

So viral marketing is very effective and useful for a starting company or just an already existing one with a new message or product. Marketers use this new marketing phenomenon a lot, in fact the results are very powerful. You can reach major target groups in less time. On the contrary you only can reach people who have a computer with internet. So the small group of people who don’t have internet are unreachable. My opinion is that a viral campaign is very useful in most circumstances. So if you are a marketeer and you want to reach a lot of people in a short time? Then is viral marketing the  perfect solution for you’re communication messages!

Name: Sofie Colmbijn

Class: CV205a1 

versie 1

Every focus group is different and you can find them at a lot of different places. Therefore all the strategies and marketing tools are different for each project, advertisement and commercial, narrowcasting can be applied for any target group at any place.Narrowcasting already exists for a few years, but became more of a hype during the introduction of the plasma screens. Here for narrowcasting can be applied anywhere and a company can reach the consumers at a lot of places. 

Narrowcasting knows a lot of other names, like digital in-store merchandising, electronic display networks, flash displays, digital media networks and electronic point of communication. All these names say the same: approaching the target group due to audiovisual displays at a particular place and time.Narrowcasting is mostly used on the Internet, but commercials in shops are also narrowcasting. Even as presentation screens in the busses, trains and trams that show news and commercial messages. Narrowcasting is mostly used on places where people are waiting, like elevators, tank stations and waiting rooms.  

Interactive narrowcasting is a new way of narrowcasting. With this way of narrowcasting the customer is active in getting the information, the use of a touch screen is common. The customer can choose what kind of information they want to get. 

O’Neill can make use of narrowcasting in the O’Neill shops or events. For example they can show O’Neill TV or there summer collection before the release of it. With the narrowcasting the consumer can already get familiar with the collection.  

Annelies V.

Group cv205A

September 24 2007  

Version 1:  The use of event marketing 

Everything has to be organized. And there are many ways to do this. For every purpose exists a different strategy. Also for the organization of an event. We call this event marketing.To organize an event you have to think of many different things and a lot of details. Therefore people developed a plan so everyone can do this step by step. 

O’Neill has many events that they work with. They use these events for the promotion of their brand. So the most important part of their strategy is to let everyone know that the event is sponsored or organized by O’Neill. The way they can achieve this is with the support of a lot of advertising.The reason they use events for promotion is to let their consumers relate their brand to the feeling they had on the event. And that feeling should be happy, cool, nice and relaxed. 

There are a lot of resolution to improve your sponsorship and make sure that it works. The first resolution is to be different. People don’t look for the same things, they want to see and learn. Every experience has to be new and exciting. When an event is the same as the last one people won’t go there.The second resolution is more with less. You should try to be different but it shouldn’t be too overwhelming. The visitors should get the time to absorb the information and remember what they have seen. When there are too many aspects they get distracted and don’t take anything in. Maybe even get a little bit irritated because they can’t relax.The third resolution is going bigger. You should find the right balance between expanding your event and keeping it intimate. You should try to impress your audience but don’t drive them crazy. 

O’Neill tries to achieve all these improvements b organizing new surfclinics for young kids. They don’t focus on surfing only, this is their going bigger part. They expand with other sports like beachvolleybal, mountain bike and capoeira. (350 words)

Name: Marieke van den Heuvel

Class: cv205a1

versie 1

Now a days, marketers create viruses and spread them through a network of people. We know a virus is very contaminated as a result that everybody who is in contact with that single person can be infected. This is the simple explanation for the phenomenon Viral Marketing. If somebody say’s “I am a viral marketer”, you start thinking he’s actually spreading real viruses! In fact I don’t blame you at all, because the word sounds very negative.However this is a very new marketing tool that stimulates individuals to pass on a marketing message through internet to other people. These people can be friends or maybe just somebody you know. With the consequence that the message has a very increasing power. In most cases every person sends it at least to two other persons. The result is that a marketer reaches a large group of people with almost no effort. 

Viral marketing is a kind of brother from word-of-mouth spreading. The only difference is that viral marketing needs the internet to spread the message. As we know through internet we can spread internationally faster then the original form of word-of-mouth spreading. Obviously a lot of company’s use Viral Marketing because of this reason. For example hotmail.com. They give away free e-mail addresses and attach a simple tag at the bottom of every free messages sent out which says “Get your private, free e-mail at www.hotmail.com” hotmail has done their work while the people send e-mails to their own network. People who get the messages, sign up and they spread it wider to their own friends.In a short time hotmail.com, was the most popular and fast growing free e-mail website in the world. At the moment I don’t know a single person in my own network who doesn’t use a hotmail account. 

So viral marketing is very effective and useful for a starting company or just an already existing one with a new message or product. Marketers use this new marketing phenomenon a lot, in fact the results are very powerful. You can reach major target groups in less time. On the contrary you only can reach people who have a computer with internet. So the target group is very restricted. When people get older mostly they don’t use internet very often and their networks are getting smaller. My opinion is that a viral campaign is not always even useful for every purpose. Even though when the target group is fitting in, you’re messages is spreading already!        

A Burger King billboard in the newest Tomb Raider game? Everything is possible in 2007!

What is in-game advertising? A new and upcoming manner to place adverts in computer games. Microsoft, Burger King, Axe, you name it. A lot of big brands invested the past years in in game advertisement. They see it as a ideal way to reach the male 18-34 demographic.

But is in-game advertisement really a new way of advertisement? Not really, because
the first example was seen in 1978 computer game Adventureland. It was a simple advertisement of the forthcoming game Pirateland. The first example of third party in-game advertising in the early 90’s, it was in the game Zool. The lollypopbrand Chupa Chups was the main subject in the game. There are Chupa Chups lollypops everywhere in the game and every level is set in a sweet world. Another game that used in game advertisement in a early stadium was the FIFA international soccer series. There are billboard adverts placed next to the soccer field from Adidas and EA Sports (the company that produced the game).

Back to 2007. The computer game industry is depended to in-game advertisement and in game product placement. Advertisement in a computer game could bring an extra $1 to $2 profit per game, what is a good increase over the current $6 profit per sold computer game. For example: the latest Grand Theft Auto game was a bigger financial hit compared to the movie Titanic. Producing computer games is really big money these times. The expected in game advert investments for 2010 are $1.8 billion.

But what are the reasons for the big brands to invest in in game advertising? It’s ideal to reach the target groups that can’t be reached trough the “traditional” channels. Gamers are always very concentrated while playing the computer games. So it’s normally very effective to place a billboard in the background of a shooting game. Computer games are expensive, so people will play it more then only one time. (moet nog meer uitdiepen)

But is everybody happy with these developments? Not really. A lot of the core computer game players see in game advertisement as spyware. They think that adverts don’t fit in a computer game. (slot nog niet af)
In-game advertising.