Name: Tim Ottens

Group: rmc205a1 

There are a couple of terms that explain what a weblog is. Two of those are, online diary and a form of lightweight publishing. In general a weblog is a website where people can talk about a particular subject. The first one, online diary, is the most common among ordinary people. They use the weblog for their own personal subject. The second one is most common for company’s. They use the weblog as a marketing tool. 

The first weblog is put online in 1997 by HTML experts. The weblogs where only for personal use. But in the year of 1999 the first weblogs where created for ordinary people to start there own weblogs. Weblogs are existing for 14 years know. In this period there has been a big break true and nowadays a lot of people are using these personal websites to put on their story or information about a particular subject.  

After the beginning of weblogs, more and more company’s realised that a weblog can be used for external communication. With a weblog its very easy for a company to communicate with a lot of people about their product. A weblog is also a great marketing tool to get in touch with the ideas of the customers. Nowadays there are a lot of people with internet and that also means there are a lot of people to reach out to with a weblog. An example for the use of a weblog within a company is that sefferal employees are chosen to start a weblog. Each employee starts a weblog for a specific product and they fill it with news, updates and related sites. So a weblog has a big range and besides that, it is very cheap which also means small risks. These are the advantages of a weblog. 

But a weblog also has disadvantages. The danger with weblogs is that it has to stay personal and also up to date. If a weblog is not up to date, people are going to lose their interest and if a weblog is not personal anymore people will see the weblog more as a commercial. Besides keeping the weblog personal, its also a big step for a company to give an employee the freedom to speak in the name of the company.  

As you can read above, a weblog is a very simple but effective way of communication with customers. Although weblogs are a simple marketing tool its important to know how to use it. Because its cheap to get it doesn’t mean its also simple to use. When you want to use it you have to have a simple and effective idea of how to use it. No, I believe it is necessary to improve the introduction and remove the spelling and grammar faults.               

Appendix 3B – Weblog article peer review formWeblog Article Peer Review Form B – Second Review

Writer’s Name: Tim Ottens

Assessor’s name:  AnneliesDate

Rating Scale: 1 = Yes 2 = Somewhat 3 = NoR

ate the article by giving a 1, 2 or 3 for each question. Read the article once to geta general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1__

2. Is the title original and appropriate? _1__

3. Is the introduction complete? _2__

4. Is the body of your article complete? _1__

5. Is the conclusion well-developed? __2__

6. Is the article well-organized overall? __1__

7. Is the article easy to understand? _1__

8. Is the article interesting to read? _1__

9. Has any plagiarised material been removed? _3___

Do you feel that the writer has improved the article? Why or why not? Be specific. Yes, he changed the title and made the article more complete. _______________________________________________________________________________________________________________________________________________________________Has Has the writer changed the article adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specificallywhether you think they are an improvement._The title is much better. Not as boring as it was. And he made the article more complete, it is a better story now. _____________________________________

Are you happy to have this article on your weblog? Why or why not? Be specific

Yes, it is an interesting subject that is good with the rest of the weblog.

Give the writer this completed form.