Writer’s Name _CV205A1__________

Assessor’s name _CV205A2___________

Date _5 january 2008_________

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial once to get a general idea of what it is about, then read it a second time to rate it.

1. Is the title original and appropriate? _1__
2. Is the introduction complete? _1__
3. Is the body of your advertorial complete? _2__
4. Is the conclusion well-developed? _3__
5. Is the advertorial well-organized overall? _2__
6. Is the advertorial interesting to read? _1__
7. Has the writer plagiarised material? _3__
8. Is it clear what the product is? _1__
9. Is there a clear story? _1__
10. Is there a clear relationship between the story and the product? _2

Finally, read the advertorial a third time and check it for spelling, grammar and punctuation. Mark any corrections on the advertorial itself then complete the rest of the form.

Name three things you like about the advertorial.
Cool subject. Easy to understand. Interesting story. ___________________________________________
Name three things the writer should improve.
Expand the body of the article. Give more information about the activities. Ad a conclusion. ______________________________________________

Does the advertorial sell the product? Why?
Yes, it is written enthusiastic. Really promotes the product and tell all the benefits of it. ______________________________________________________________________________________

Is the advertorial written for the specified O’Neill target group?
Certainly, the product is really something for the target group. _________________________________________________________________________________