Version 1 

Name: T. Ottens

Class: RMC205A1 

There are a couple of terms that explain what a weblog is. Two of those are an online diary and a form of lightweight publishing. The first one, online diary, is most common among ordinary people. The second one, lightweight publishing, is most common used by company’s.  

The first weblog is put online in 1997 by HTML experts who made their own weblogs. But in the year of 1999 the first weblogs where created for ordinary people to start there own weblogs. Weblogs are existing for 14 years know. In this period there has been a big break true and nowadays a lot of people are using these personal websites to put on there story of life or information.  

True out the years, more and more company’s realised that a weblog can be used for external communication. With a weblog its very easy for a company to communicate with a lot of people about their product, as well as getting in touch with the ideas of the customers about their product. Nowadays there are a lot of people with internet so there are a lot of people to reach out to with a weblog. An example for the use of a weblog within a company is that sefferal employees are chosen to start a weblog for a specific product and they fill the weblog with news, updates and related sites. So a weblog has a big range and besides, it is very cheap which also means small risks.  

But, there is always a but, a weblog also has disadvantages. The danger with using weblogs is that it has to stay personal and also up to date. If a weblog is not up to date, people are going to lose there interest and if a weblog is not personal anymore people will see the weblog more as an commercial. Besides keeping the weblog personal, its also a big step for a company to give an employee the freedom to speak in the name of the company.  

As you can read above a weblog is a very simple but effective way of communication with customers. Although weblogs are a simple marketing tool its important to know how to use it. Because its cheap to get it doesn’t mean its also simple to use. When you want to use it you have to have a simple and effective idea of how to use it.

Appendix 3A – Weblog article peer review formWeblog Article Peer Review Form A – First Review

Writer’s Name: Tim Ottens

Assessor’s name:   Annelies Visser________________

Date __________07 January 2008_____________________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = NoRate the article by giving a 1, 2 or 3 for each question. Read the article once to geta general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1___

2. Is the title original and appropriate? _2___

3. Is the introduction complete? _2___

4. Is the body of the article complete? _1___

5. Is the conclusion well-developed? _1___

6. Is the article well-organized overall? _2___

7. Is the article easy to understand? _1___

8. Is the article interesting to read? _2___

9. Has the writer plagiarised material? _3___

Finally, read the article a third time and check it for spelling, grammar andpunctuation. Mark any corrections on the article itself then complete the rest ofthe form.

Name three things you like about the article.

The article is easy to understand___________________________________________

It informs you about the history of weblogs ________________________________

They make clear what the use of weblogs is___________________________________ 

Name three things the writer should improve.

The introduction could be more general_____________________________________

Name more advantages __________________________________________________

Check on grammar and spelling ____________________________________________ 

What is the gist of the article?

They explain what a weblog is and what the advantages are._________________________________________

Do you think this article is good enough to pass the course? Explain your answer.

No, I believe it is necessary to improve the introduction and remove the spelling and grammar faults. __________________________________________________________________________________________________________________________________________Give the writer this completed form and the article with corrections.