Narrowcasting; Any time, any place!
October 24, 2007 rmc205a1
Name: Sofie Colmbijn
CV205a1
Versie 2
Every focus group is different and you can find them at a lot of different places. Therefore all the strategies and marketing tools are different for each focus group, advertisement and commercial, narrowcasting can be applied for any focus group at any place. Narrowcasting already exists for a few years, but became more a hype during the introduction of the plasma screens. Therefore narrowcasting can be applied anywhere and a company can reach the consumers at a lot of places.
Narrowcasting knows a lot of other names, like digital in-store merchandising, electronic display networks, flash displays, digital media networks and electronic point of communication. All these names say the same: approaching the target group due to audiovisual displays at a particular place and time. Narrowcasting is mostly used on the Internet, but commercials in shops are also narrowcasting. Even as presentation screens in the busses, trains and trams that show news and commercial messages. Narrowcasting is mostly used on places where people are waiting, like elevators, tank stations and waiting rooms.
Interactive narrowcasting is a new way of narrowcasting. With this way of narrowcasting the customer is active in getting the information; the use of a touch screen is common. The customer can choose what kind of information they want to get.
Narrowcasting is a good marketing tool, which can be used any time, any place. It is within reach for anyone, therefore it makes narrowcasting a good marketing tool.
O’Neill can make use of narrowcasting in the O’Neill shops or events. For example they can show O’Neill TV or there summer collection before the release of it. With the narrowcasting the consumer can already get familiar with the collection.
Entry Filed under: What's new in advertising
1. rmc205a1&hellip | October 24, 2007 at 9:32 am
1. rmc205a1 | October 24th, 2007 at 9:21 am
Appendix 3B – Web log article peer review form
Web log Article Peer Review Form A – First Review
Writer’s Name Sofie Colmbijn
Assessor’s name Rogier Chaigneau
Date 24-09-07
Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the topic interesting? _1___
2. Is the title original and appropriate? _1___
3. Is the introduction complete? _1___
4. Is the body of the article complete? _1___
5. Is the conclusion well-developed? _2___
6. Is the article well-organized overall? _1___
7. Is the article easy to understand? _1___
8. Is the article interesting to read? _1___
9. Has the writer plagiarised material? _3___
Finally, read the article a third time and check it for spelling, grammar and punctuation. Mark any corrections on the article itself then complete the rest of the form.
It is okay.
Name three things you like about the article.
Easy and good to read.
The linking words are used good.
Clear explanation
_____________________________________________________________________
Name three things the writer should improve.
_____________________________________________________________________
What is the gist of the article?
The use of narrowcasting is very usefull to reach the focus group and can be apllied anywhere.
_____________________________________________________________________
Do you think this article is good enough to pass the course? Explain your answer.
Yes