Annelies V.

Group cv205A

September 24 2007  

Version 1:  The use of event marketing 

Everything has to be organized. And there are many ways to do this. For every purpose exists a different strategy. Also for the organization of an event. We call this event marketing.To organize an event you have to think of many different things and a lot of details. Therefore people developed a plan so everyone can do this step by step. 

O’Neill has many events that they work with. They use these events for the promotion of their brand. So the most important part of their strategy is to let everyone know that the event is sponsored or organized by O’Neill. The way they can achieve this is with the support of a lot of advertising.The reason they use events for promotion is to let their consumers relate their brand to the feeling they had on the event. And that feeling should be happy, cool, nice and relaxed. 

There are a lot of resolution to improve your sponsorship and make sure that it works. The first resolution is to be different. People don’t look for the same things, they want to see and learn. Every experience has to be new and exciting. When an event is the same as the last one people won’t go there.The second resolution is more with less. You should try to be different but it shouldn’t be too overwhelming. The visitors should get the time to absorb the information and remember what they have seen. When there are too many aspects they get distracted and don’t take anything in. Maybe even get a little bit irritated because they can’t relax.The third resolution is going bigger. You should find the right balance between expanding your event and keeping it intimate. You should try to impress your audience but don’t drive them crazy. 

O’Neill tries to achieve all these improvements b organizing new surfclinics for young kids. They don’t focus on surfing only, this is their going bigger part. They expand with other sports like beachvolleybal, mountain bike and capoeira. (350 words)